The Walt Disney Company announced Thursday that they have sold over half a million movies through iTunes since it the deal was originally inked some two months ago.
The record breaking sales that grossed nearly 4 million dollars were announced at Disney’s fiscal fourth-quarter conference that included many analysts and members of the media. Disney expects to make an additional 50 million dollars before the end of the programs first year. In the last few weeks Disney released the No. 1 Animated film of the year, Cars, and the No. 1 film of the year, Pirates of the Caribbean: Dead Man’s Chest, both of which created record sales.
iTunes customers are averaging purchases at about 62,500 movies a week, rounding out at almost 9,000 movies a day. With half a million sales in just under eight weeks, customers are purchasing approximately 62,500 movies from Apple’s iTunes store each week, or just shy of 9,000 each day.
“This underlines the strength and uniqueness of our film library, and indicates there is a consumer appetite for movie downloads that complements demand for DVDs,” said president and chief executive Robert Iger about the sales.
Currently, Disney is the only major motion picture studio that is selling their movies through a service like iTunes. Apple hopes that these sales will spark other movie companies to release their movies through iTunes as well.
